If broadcaster Eric Sevaried were alive and working today, he would be like a giant among pygmies. His farewell speech expressed humility and exhibited profundity. It’s worth viewing, both to behold the man and to remember how different broadcasting was when Sevareid retired in November, 1977.
America at that time was neither bland nor homogeneous. The Watergate era ended with Richard Nixon’s August, 1974 departure from the White House in disgrace. Also in that year, the first "March for Life" pro-life rally took place in Washington D.C. Saigon fell in April, 1975, the same month that the last Americans died in the Vietnam War. In 1978, 100,000 persons marched in Washington D.C. to extend the time to ratify the Equal Rights Amendment. Sevareid retired in turbulent times.
Yet Sevareid could look into the camera in his farewell address and say that the listening public "applies one consistent test, not agreement with one on substance, but the perception of honesty and fair intent." This generalization astonishes the listener of our era, when people often choose their news programming according to its correspondence with their cherished opinions. Fox News viewers choose Fox News for the Fox News slant. The same is true of MSNBC viewers. Neither station apologizes for its point of view. They revel in it.
These networks evoke extreme reactions. One night, I sat in my bedroom listening to MSNBC’s Keith Olbermann, and a conservative friend who shares the house came by my room. Seeing who I was watching, he said he wanted to vomit. I have seen online expressions of raw hatred against Olbermann and Rachel Maddow.
So it would be refreshing if people today heeded Sevareid’s counsel "to retain the courage of one’s doubts as well as the courage of one’s convictions in this world of dangerous passionate certainties." "[C]ourage of one’s doubts" is a deep phrase. An open mind is a dreadful thing for people with no tolerance for uncertainty, of whom there are legions. The quest for certainty among them is like a hunger so intolerable that they will fill their minds with mental empty calories, rather than discriminately seek out what nourishes their judgment.
Instead of counseling the courage to embrace one’s doubt, some networks plant shallow certainties, fertilizing them with us-versus-them rhetoric, and watering them with appealing spokespersons. It is as if, once they implant in their audience's minds a conviction, they want to expel from their audience’s minds any openness to a contrary point of view.
So the media closes minds, and seals them with raw appeals to negative emotion. So Bush is a fascist. So Obama is Hitler. Or a racist, a socialist, or a tyrant. The recklessness of these hyperbolic accusations bears scrutiny. In my five decades, I have learned that reckless disparagement of someone else’s character always indicates the reckless party’s low principles. Low principles in an individual is disturbing. Low principles in a powerful media conglomerate is blood-draining-from-the-face frightening.
Low principles in a network give rise to no consoling belief that that network will heed one of Sevareid’s other counsels: "To elucidate when one can, more than to advocate." Disregard of this principle is not the failing of only one network. But one network fails more conspicuously than others. One network conspicuously promotes a political movement, the Tea Party. One network donated one-million dollars to the Republican Governors Association, a donation unmatched by any other media company to the Democratic counterpart. One network has on its payroll every major Republican candidate for President in 2012, who isn’t presently holding office or named Mitt Romney. I don’t mean to pick on Fox News, but Fox News and its parent, News Corp., go conspicuously beyond any other news organization. If I am wrong, I crave correction.
Sevareid counseled "[t]o remember that ignorant or biased reporting has its counterpart in ignorant and biased reading and listening. We do not speak into an intellectual or emotional void." Sevareid reminds us that a broadcaster can appeal to the better angel or the worse angel of our nature. Those that strive to inform, those who don’t have the motto "We report, you decide" but act as if they did, appeal to the better angel. Those that do have that motto, but only as a farce, appeal to the worse angel.
Let me here promote www.NYTimes.com. It has a point of view that it expresses on its Op/Ed pages, but its reporting is first class. It will satisfy the curious on topics from politics, to travel, to health, to world affairs, and all else. The right fulminates against it for partisan reporting, but it broke the story of Connecticut Senate candidate Richard Blumenthal, a Democrat, misrepresenting his military record. Fox News cheerleaded for Bush, but New York Times columnists do not hesitate to criticize Obama. I love the New York Times, and I wish more people would read it on a daily basis.
Just before he said "goodbye", Sevareid said this: "Millions have listened intently and indifferently, in agreement and in powerful disagreement. Tens of thousands have written their thoughts to me. I will feel always that I stand in their midst." Sevareid thought of himself as standing in the midst of those who disagreed with him as well as those who agreed. This is a refreshing thought in times like his and ours when there were/are "dangerous passionate certainties"; and especially in times like ours when media stars use hate-mongering like a scourge to drive apart the American people.
Sources:
Eric Sevareid’s 1977 farewell broadcast: http://www.youtube.com/watch?v=lHGHm8iPeUY&NR=1
The fall of Saigon and the last American to die in Vietnam: http://www.pbs.org/battlefieldvietnam/timeline/index4.html
Timeline of women’s liberation movement, including 1974 pro life rally and 1978 rally to extend ERA: http://novaonline.nvcc.edu/eli/evans/his135/Events/womenslliberation/womensliberation.htm
News Corp. (Fox News parent corporation) donates $1,000,000 to Republican Governor’s Association: www.washingtonpost.com/wp-dyn/content/article/2010/08/17/AR2010081704338.html
Every major Republican Presidential candidate for 2012 who isn’t currently in office or named Mitt Romney is on Fox’s payroll: http://www.nytimes.com/2010/10/04/opinion/04krugman.html?ref=paulkrugman
New York Times breaks the story of Richard Blumenthal’s false claims that he served in Vietnam: http://www.nytimes.com/2010/05/18/nyregion/18blumenthal.html?ref=nyregion
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